Villajoyosa, also known as La Vila Joiosa, is a coastal town on the central Costa Blanca known for its vibrantly painted beachfront houses, golden beaches, and rich cultural traditions. Once a historic fishing port, the town has preserved its local identity while welcoming visitors looking for something a little more authentic.

Its palm-lined promenade, wide sandy beaches, and picturesque old town make Villajoyosa a visual delight — perfect for relaxed strolls, market mornings, and family holidays. It’s also home to the famous Valor chocolate factory, adding a delicious layer to its charm. Located just minutes from Benidorm, Villajoyosa offers a calmer, more traditional alternative, while still being close to major attractions, schools, and transport links.