Step into history with the Fira de Tots Sants — a legendary event held annually in Cocentaina, Alicante. It’s not just a market. It’s a living tradition that has endured for centuries. Every autumn, this fair transforms the town into a vibrant blend of heritage, commerce, entertainment, and celebration. Whether you’re here for the medieval vibes, the giant tractors, or simply the delicious local treats, this guide is your ticket to experiencing the fair like a local.
Discover the Fair of Concentaina
Origins and history
The Fira dates back to 1346, when King Pere IV of Aragon granted Cocentaina the right to hold an annual fair.
Over the centuries, the event evolved, finally settling around All Saints’ Day (November 1st) from the late 18th century.
It’s now one of Spain’s oldest continuously running fairs and has been recognised as a festival of International Tourist Interest since 2019.
Today, the fair welcomes hundreds of thousands of visitors from all over Spain and beyond.
Why it’s so unique
It’s not only about shopping — it’s a blend of medieval markets, Arabic souks, modern trade exhibitions, livestock shows, and family entertainment.
It bridges past and present beautifully: artisan stalls next to modern agricultural machinery.
Its location in the inland Costa Blanca adds charm and gives you the chance to discover the beautiful Mariola mountains and nearby villages.
When and where is it held? 📍
The fair usually takes place around November 1st, aligning with the All Saints’ Day holiday.
It spreads throughout Cocentaina’s streets, plazas, exhibition zones, and open areas, covering over 140,000 m² with nearly 1,000 exhibitors.
It’s organised into zones: machinery and vehicles, medieval and artisan markets, animal fair, food stalls, family attractions and more.
What to see and do
Here’s a full rundown of what awaits you:
1. Agricultural machinery, industry & vehicles
This is one of the most iconic areas. Massive tractors, modern farming equipment, and cutting-edge tools. Whether you’re a farmer or just curious, it’s an impressive sight.
Locals say: “It’s still the place where deals are made over a handshake and a coffee.”
2. Livestock fair and animal exhibition
A nod to Cocentaina’s rural roots. Horses, farm animals, and traditional animal trades are showcased here — perfect for families and photography lovers.
3. Medieval market & Arabic souk
Arguably the most atmospheric part of the fair. Wandering through this area feels like stepping into the Middle Ages — performers, musicians, hand-crafted goods, spices, ceramics, leather goods, and more.
4. Local food and gourmet delights
From sausages to sweets, artisan cheeses to nougat — this is foodie heaven. Expect tastings, traditional recipes, and quality local produce.
5. Kids’ attractions and family fun
Bouncy castles, fairground rides, workshops, puppets, and more. A guaranteed hit with the little ones.
6. Culture & official events
Expect concerts, theatrical performances, historical reenactments, and the ceremonial reading of the original royal “Privilege” that established the fair.
Practical tips for visiting
Our tip: Wear comfy shoes — you’ll be walking a lot!
Locals say: Pack light, bring water, and leave room in your bag for souvenirs or food.
Getting there: Cocentaina is well connected by road. Extra car parks are often set up — some need advance booking, especially during peak days.
Best times to go: Mornings are quieter. If you love energy and crowds, go over the weekend.
Accommodation: You can stay in Cocentaina or nearby towns like Alcoy, Muro, or Banyeres de Mariola.
Food & drink: Try traditional dishes and local wines. Many street stalls offer warm snacks to keep you going.
Weather: Early November is generally mild, but nights can get chilly. Bring a light jacket.
For families: Set aside time for the kids’ area and shows.
Local respect: Support artisans, small vendors, and respect the traditional elements — it’s what keeps the fair authentic.
Make it a full inland adventure
Explore nearby wineries, artisan shops, and scenic mountain routes
Don’t miss these highlights
The reading of the royal charter (El Privilegi) at the Condal Palace — a living piece of medieval history.
The medieval and Arab markets — the most visually striking parts of the fair.
The machinery exhibition — fascinating even if you’re not in agriculture.
The gourmet and local food area — perfect for tasting and taking home authentic Costa Blanca flavours.
Street performers, falconry, and cultural acts — they’re everywhere, so keep your eyes open!
Tourism and cultural impact
Over 650 years old, the fair is one of Spain’s longest-running events.
It attracts hundreds of thousands of visitors and has a significant economic impact on the region.
It plays a key role in showcasing the inland Costa Blanca and encouraging rural tourism.
Editor’s Conclusion
The Fira de Tots Sants in Cocentaina is a treasure of the Costa Blanca interior. We love how it balances tradition with innovation, offering everything from medieval markets to cutting-edge tractors. If you’re looking for an authentic autumn event rich in history, flavours, and community spirit — this is it. Book early, wear comfy shoes, and get ready to explore one of Spain’s most iconic fairs.
Visit the official Fira de Concentaina Page
Frequently Asked Questions ❓
How long does the fair last?
It usually runs for several days around the 1st of November. Each year’s schedule can vary slightly.
Is it free?
Yes, the general fair is free to attend. You may need to pay for parking or special activities.
Is it suitable for kids?
Absolutely! There are rides, workshops, animals, and performances aimed at families.
Can I park nearby?
Yes — but spots fill up fast. Many years, the town offers pre-bookable parking options.
Where can I eat?
At the fair itself, from street food to gourmet stalls. Or explore Cocentaina’s restaurants and bars — but book early during peak hours.
All Images © Costa Blanca Turismo
